Catching the KWave: From Squid Games to KBeauty and KBusiness – opportunities for taking your education borderless

Catching the KWave

Fri 12 Aug 2022 7:00pm8:00pm
(Brisbane time – AEST UTC +10)


Online (Zoom)

Squid Games, KDramas, KPop, KBeauty, and KBusiness:

Does a career in all things Korea pique your interest?

Join us on Friday 12 August for our online panel discussion where you will hear from our experts who represent a fascinating cross-section of Korean popular culture, language, and business. Our speakers will share their insights into how a degree from UQ’s Faculty of Humanities and Social Sciences (HASS) can translate into exciting careers in Korea and beyond!

HASS disciplines can empower you with powerful transferable skills that can be applied in such a wide range of industries across the globe, and our panel discussion will shine a light on the rising ‘KWave’ and valuable lessons that our speakers have from their academic and professional journeys.

Meet our Speakers

Lauren Lee 

Lauren Lee is the Australian Founder of global Korean Beauty platform STYLE STORY. She is also the creator of K-Beauty brand Jelly Ko and Host of the Korean Beauty Show podcast. She graduated from the University of Queensland in 2011 with a dual degree in Arts / Law (Hons), and worked as a corporate lawyer at Herbert Smith Freehills across Asia and Australia before becoming an entrepreneur. Lauren is now based in Seoul, South Korea, where she heads STYLE STORY’s Korean operations. 

As a K-Beauty expert, she is a recurring guest on Korean radio station TBS, and is regularly featured in the media in Australia.

In 2022, STYLE STORY partnered with Woolworths in Australia to bring the supermarket’s first collection of Korean Beauty products to the new Everyday Market by Woolworths online platform. 

Lauren is fluent in English, Korean and Italian.

William Choi

Mr. William B. Choi is a tech entrepreneur, speaker, and advisor to high growth companies and is the Founder &CEO of Posture AI, a Smart wearable & SaaS platform that relieves people of back pain worldwide with sensors embedded in posture correcting products. With 2 successful exits, and having led investments and teams in several start-ups ranging from consumer technology, health tech to AI &Big Data, he has received several innovation awards and been recognized for his achievements. William was the Co-Author of “The First 99 Milestones”, an intensive 3-day entrepreneurship boot camp held at UBC in Vancouver, Canada, and guest lectured at Seoul National University, Korea University, HUFs, and Sungyugwan University MBA Programs. William is on the Faculty at the Norwich Medical School having helped launch “The Clinical Leadership & Entrepreneurship Program” at the UEA based in the UK, and is The Executive Director of The Startup Seoul Accelerator.


Dr Richard Murray, School of Journalism and Communication

Dr Richard Murray is a lecturer of digital journalism at the University of Queensland. Before coming to UQ, Richard spent more than a decade in South Korea where he worked as a journalist for The International Herald Tribune, The Chosun Media Group, and Associated Press before joining Sungkynkwan University as a lecturer of journalism.






Dr Narah Lee, School of Languages and Cultures

Narah Lee is Lecturer in Korean in the School of Languages and Cultures. She started teaching Korean at the Australian National University, where she obtained her PhD in linguistics and has been teaching the Korean language and culture at various levels and in different contexts. Her research interests include pragmatics, discourse analysis and sociolinguistics.





Dr Angie Knaggs, School of Languages and Cultures
Dr Angie Knaggs is the Senior Learning Designer in UQ’s School of Languages and Cultures, and works as a strategic leader in employability curriculum design and good teaching practice. Dr Knaggs will lead our panel discussion and share her insights from her experience across various disciplines such as Media Studies, Business, Languages and Cultures.