Throughout her studies, Lucy wasn’t sure if she wanted to be a journalist or PR professional, but the dual program allowed her to try out both before settling on PR – she is now an Account Manager for London PR agency, Firefly Communications.

By taking on internships, gaining industry skills in her UQ courses and combining them with initiative and hard work, Lucy was able to secure this role and move to London where she now deals with technology companies, interacting with clients in this ever-changing industry.

As an Account Manager, her duties include client account management, PR agency coordination, PR strategy planning, new business pitching, preparing new business pitch decks, content writing, editing and proof reading, media relations, market research analysis, social media management, coordinating press opportunities, event planning, collaborating on project management, client consultation, HTML coding, SEO analysis, and filming and editing.