Associate Professor Adrian Athique

Publications

Books

Athique, Adrian (2016). Transnational audiences: Media reception on a global scale. Cambridge, United Kingdom: Polity Press.

Athique, Adrian (2013). Digital media and society: an introduction. Cambridge, United Kingdom: Polity Press.

Athique, Adrian (2012). Indian media: Global approaches. Cambridge, United Kingdom: Polity Press.

Athique, Adrian and Hill, Douglas (2010). The multiplex in India: A cultural economy of urban leisure. London, U.K. ; New York, U.S.A.: Routledge. doi: 10.4324/9780203862148

Book Chapters

Athique, Adrian and Parthasarathi, Vibodh (2020). Platform economy and platformization. Platform Capitalism in India. (pp. 1-19) edited by Adrian Athique and Vibodh Parthasarathi. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-44563-8_1

Athique, Adrian (2020). Digital emporiums: evolutionary pathways to platform capitalism. Platform capitalism in India. (pp. 23-41) edited by Adrian Athique and Vibodh Parthasarathi. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-44563-8_2

Athique, Adrian (2019). Demonetisation: India's year of living digitally. Digital transactions in Asia: social, economic and informational processes. (pp. 83-103) edited by Adrian Athique and Emma Baulch. New York, NY United States: Routledge.

Athique, Adrian (2019). Demonetization: India's year of living digitally. Digital transactions in Asia: economic, informational, and social exchanges. (pp. 83-103) edited by Adrian Athique and Emma Baulch. New York, NY, United States: Routledge. doi: 10.4324/9780429425110-5

Athique, Adrian (2019). Digital transactions in Asia. Digital Transactions in Asia: Social , Economic and Informational Processes. (pp. 1-21) edited by Adrian Athique and Emma Baulch. New York, NY United States: Routledge. doi: 10.4324/9780429425110-1

Athique, Adrian (2018). Integrated commodities. The Indian media economy - vol. II: market dynamics and social transactions. (pp. 23-36) edited by Adrian Athique, Vibodh Parthasarathi and S. V. Srinivas. Janpath, New Delhi, India: Oxford University Press.

Athique, Adrian and Hill, Douglas (2018). Modernity in glass: the environmental conditions of consumption. The Indian media economy - vol. II: market dynamics and social transactions. (pp. 183-201) edited by Adrian Athique, Vibodh Parthasarathi and S. V. Srinivas. Janpath, New Delhi, India: Oxford University Press.

Athique, Adrian (2018). Resource mobilisation. The Indian media economy - vol. I: industrial dynamics and cultural adaptation. (pp. 23-30) edited by Adrian Athique, Vibodh Parthasarathi and S. V. Srinivas. Janpath, New Delhi, India: Oxford University Press.

Athique, Adrian (2018). Media development to media economy. The Indian media economy - vol. I: industrial dynamics and cultural adaptation. (pp. 1-21) edited by Adrian Athique, Vibodh Parthasarathi and S. V. Srinivas. Janpath, New Delhi, India: Oxford University Press.

Adrian Athique (2017). Spaces of Consumption. The Indian media economy - Volume 2: Market dynamics and social transactions. (pp. 171-182) edited by Adrian Athique, Vibodh Parthasarathi and S. V. Srinivas. Janpath, New Delhi, India: Oxford University Press.

Athique, Adrian (2017). User-led transnationalism, Big Data and the World Wide Web. Studying digital media audiences: perspectives from Australasia. (pp. 9-24) edited by Craig Hight and Ramaswami Harindranath. New York, NY, United States: Routledge. doi: 10.4324/9781315402062-2

Hill, Douglas and Athique, Adrian (2017). The role of off shore financial centres in Indian telecoms. The Indian media economy - Volume 1: Industrial dynamics and cultural adaptation. (pp. 66-92) edited by Adrian Athique, Vibodh Parthasarathi and S. V. Srinivas. Janpath, New Delhi, India: Oxford University Press.

Athique, Adrian (2016). Post-industrial development and the new leisure economy. Globalisation and the challenges of development in contemporary India. (pp. 61-76) edited by Sita Venkateswar and Sekhar Bandyopadhyay. Singapore: Springer. doi: 10.1007/978-981-10-0454-4_4

Athique, Adrian Mabbott (2013). Imagining a 'decent crowd' at the Indian multiplex. Watching films: new perspectives on movie-going, exhibition and reception. (pp. 369-385) edited by Karina Aveyard and Albert Moran. Bristol, United Kingdom: Intellect.

Athique, Adrian Mabbott (2013). Leaping the Demographic Barrier: Theoretical Challenges for the Crossover Audience. Crossover Cinema: Cross-Cultural Film from Production to Reception. (pp. 107-122) edited by Sukhmani Khorana. New York: Routledge. doi: 10.4324/9780203097212

Athique, Adrian (2013). Cinema as Social Space: The Case of the Multiplex. Routledge Handbook of Indian Cinemas. (pp. 402-414) edited by K. Moti Gokulsing and Wimal Dissanayake. Abingdon, Oxon United Kingdom: Routledge. doi: 10.4324/9780203556054.ch22

Athique, Adrian (2012). Addressing the nonresident: soft power, Bollywood, and the diasporic audience. The magic of Bollywood at home and abroad. (pp. 277-294) edited by Anjali Gera Roy. New Delhi, India: Sage Publications. doi: 10.4135/9788132113966.n15

Athique, Adrian (2010). The crossover audience: mediated multiculturalism and the Indian film. Bollywood in Australia: transnationalism and cultural production. (pp. 23-44) edited by Andrew Hassam and Makarand Paranjape. Crawley, WA, Australia: UWA Publishing.

Mabbott Athique, Adrian (2009). From monopoly to polyphony: India in the era of television. Television studies after TV: understanding television in the post-broadcast era. (pp. 159-167) edited by Graeme Turner and Jinna Tay. Abingdon, Oxon, United States: Routledge. doi: 10.4324/9780203878316

Athique, A. M. (2008). Nonresident consumption of Indian cinema in Asia. Media Consumption and Everyday Life in Asia. (pp. 145-154) London, United Kingdom: Routledge Taylor & Francis Group. doi: 10.4324/9780203892480

Athique, Adrian (2008). A line in the sand – The India-Pakistan border in the films of J.P. Dutta. Filming the line of control: The Indo-Pak relationship through the cinematic lens. (pp. 21-39) edited by Meenakshi Bharat and Nirmal Kumar. New Delhi: Routledge.

Athique, Adrian (2008). Aggression and transgression on the India-Pakistan border. Filming the line of control: the Indo-Pak relationship through the cinematic lens. (pp. 21-39) New Delhi: Routledge. doi: 10.4324/9780203150351

Mabbott Athique, A (2006). The global dispersal of media: Locating non-resident audiences for Indian films. Medi@sia: Global Media/tion In and Out of Context. (pp. 188-206) edited by T. J. M. Holden and T. J. Scrase. Abingdon, Oxon, UK: Routledge. doi: 10.4324/9780203019016

Journal Articles

Prianti, Desi Dwi and Athique, Adrian (2025). Navigating Digital Identities: Instagram, Postcolonial Esthetics, and Indonesian Youth Culture. Howard Journal of Communications, ahead-of-print (ahead-of-print), 1-21. doi: 10.1080/10646175.2025.2500597

Athique, Adrian and Kumar, Akshaya (2022). Platform ecosystems, market hierarchies and the megacorp: the case of Reliance Jio. Media, Culture and Society, 44 (8), 1420-1436. doi: 10.1177/01634437221127798

Athique, Adrian (2020). Extraordinary issue: coronavirus, crisis and communication. Media International Australia, 177 (1), 3-11. doi: 10.1177/1329878x20960300

Athique, Adrian (2019). Digital emporiums: platform capitalism in India. Media Industries, 6 (2). doi: 10.3998/mij.15031809.0006.205

Athique, Adrian (2019). Indian media in the platform economy. Media Industries, 6 (2). doi: 10.3998/mij.15031809.0006.204

Athique, Adrian (2019). Media, civilization and the international order. International Journal of Cultural Studies, 23 (3), 136787791988892-351. doi: 10.1177/1367877919888923

Athique, Adrian (2019). Australian media research and the geography of communication research publishing. Journalism and Mass Communication Quarterly, 96 (4), 975-979. doi: 10.1177/1077699019878461

Parthasarathi, Vibodh and Athique, Adrian (2019). Market matters: interdependencies in the Indian media economy. Media, Culture & Society, 42 (3), 016344371985349-448. doi: 10.1177/0163443719853495

Athique, Adrian (2019). A great leap of faith: the cashless agenda in Digital India. New Media and Society, 21 (8), 1697-1713. doi: 10.1177/1461444819831324

Athique, Adrian (2019). Integrated commodities in the digital economy. Media, Culture & Society, 42 (4), 016344371986181-570. doi: 10.1177/0163443719861815

Hight, Craig and Athique, Adrian (2018). Editorial. Media International Australia, 169 (1), 3-4. doi: 10.1177/1329878X18803685

Athique, Adrian and Lorenzana, Jozon (2018). Bollywood in Manila: the spectre of moral comparisons. Inter-Asia Cultural Studies, 19 (4), 627-643. doi: 10.1080/14649373.2018.1548093

Athique, Adrian (2018). Soft power, culture and modernity: Responses to Bollywood films in Thailand and the Philippines. International Communication Gazette, 81 (5), 1-20. doi: 10.1177/1748048518802234

Athique, Adrian (2018). Editorial. Media International Australia, 168 (1), 15-15. doi: 10.1177/1329878X18786603

Athique, Adrian and Hight, Craig (2018). Editorial. Media International Australia, 167 (1), 3-5. doi: 10.1177/1329878X18766095

Athique, Adrian (2017). Review of Doing Style: Youth and Mass Mediation in South India By Constantine V. Nakassis. Chicago: University of Chicago Press, 2016. Visual Anthropology Review, 33 (2), 207-208. doi: 10.1111/var.12142

Athique, Adrian (2017). The dynamics and potentials of big data for audience research. Media, Culture and Society, 40 (1), 59-74. doi: 10.1177/0163443717693681

Zalipour, Arezou and Athique, Adrian (2016). Diasporic films and the migrant experience in New Zealand: a case study in social imagination. International Journal of Cultural Studies, 19 (4), 425-440. doi: 10.1177/1367877914553725

Athique, Adrian (2014). Piracy at the frontier: uneven development and the public sphere. Media International Australia, 152 (152), 87-97. doi: 10.1177/1329878x1415200110

Athique, Adrian (2014). Intermedia in South Asia: the fourth screen. Contemporary South Asia, 22 (1), 101-102. doi: 10.1080/09584935.2014.880231

Athique, Adrian (2014). Transnational audiences: geocultural approaches. Continuum, 28 (1), 4-17. doi: 10.1080/10304312.2014.870868

Athique, Adrian M. (2013). Book Review: Digital India: Understanding Information, Communication and Social ChangeThomasPradip Ninan, Digital India: Understanding Information, Communication and Social Change, Sage, New Delhi, 2012, ISBN 9 7881 3210 9044, 206 pp., A$72.00. Distributor: Footprint Books. Media International Australia, 146 (1), 178-178. doi: 10.1177/1329878x1314600145

Athique, Adrian M. (2013). Book review: Ubiquitous Photography. Media International Australia, 146 (1), 162-163. doi: 10.1177/1329878x1314600127

Hill, Douglas and Athique, Adrian (2013). Multiplexes, corporatised leisure and the geography of opportunity in India. Inter-Asia Cultural Studies, 14 (4), 600-614. doi: 10.1080/14649373.2013.831198

Bangash, Yaqoob Khan, Pieris, Anoma, Tzoref-Ashkenazi, Chen, Kumar, Arvind, Templeman, David, Athique, Adrian, Pearson, Michael, Hemphill, Linda, Zeb, Rizwan and Downs, Troy (2012). Book Review: Moti Gokulsing and Wimal Dissanyake (eds), Popular Culture in a Globalised India (London: Routledge, 2009). South Asia: Journal of South Asian Studies, 35 (1), 208-210. doi: 10.1080/00856401.2011.648915

Athique, Adrian (2011). Diasporic audiences and non-resident media: The case of Indian films. Participations, 8 (2), 1-23.

Athique, Adrian (2011). From cinema hall to multiplex: A public history. South Asian Popular Culture, 9 (2), 147-160. doi: 10.1080/14746681003798037

Mabbott Athique, Adrian (2009). Leisure capital in the new economy: The rapid rise of the multiplex in India. Contemporary South Asia, 17 (2), 123-140. doi: 10.1080/09584930902860843

M. Athique, A. (2008). A Line in the Sand: The India-Pakistan Border in the Films of J.P. Dutta. South Asia: Journal of South Asian Studies, 31 (3), 472-499. doi: 10.1080/00856400802441920

Athique, A. (2008). Media audiences, ethnographic practice and the notion of a cultural field. European Journal of Cultural Studies, 11 (1), 25-41. doi: 10.1177/1367549407084962

M. Athique, A. (2008). The 'crossover' audience: Mediated multiculturalism and the Indian film. Continuum: Journal of Media & Cultural Studies, 22 (3), 299-311. doi: 10.1080/10304310701713567

Athique, A. (2008). The global dynamics of Indian media piracy: export markets, playback media and the informal economy. Media, Culture & Society, 30 (5), 699-717. doi: 10.1177/0163443708094016

Mabbott Athique, Adrian and Hill, Douglas (2007). Multiplex cinemas and urban redevelopment in India. Media International Australia, 124 ( Mapping Media ) (1), 108-118. doi: 10.1177/1329878x0712400111

Mabbott Athique, Adrian (2006). Review of Cubbitt, Sean, The Cinema Effect. Media International Australia, 121 (50 Years of Australian Television), 207-208.

Mabbott Athique, Adrian (2006). Bollywood and 'grocery store' video piracy in Australia. Media International Australia, 121 (50 Years of Australian Television), 41-51.

Athique, Adrian (2005). Watching Indian movies in Australia. South Asian Popular Culture, 3 (2), 117-133. doi: 10.1080/14746680500234546

Athique, Adrian M. (2003). Review: Encyclopaedia of Indian CinemaPaulWillemen and AshishRajadhyaksha (eds), Encyclopaedia of Indian Cinema, rev edn, BFI and Oxford University Press, London, 1999, ISBN 0 8517 0669 X, A$65.00. Distributor: Peribo. Media International Australia incorporating Culture and Policy, 107 (1), 167-168. doi: 10.1177/1329878x0310700130

Research Reports

Athique, Adrian, Ilavarasan, Vigneswara, Parthasarathi, Vibodh, Sharma, Tamanna, Thomas, Pradip and Vyshakh, M. (2024). Communications, media and internet concentration in India, 2019-2021. Ottawa, ON, Canada: Carleton University. doi: 10.22215/gmicp/2024.8

Athique, Adrian (2024). Intelligent Futures: Towards Humane Digital Societies in Australia and India. Melbourne, VIC Australia: Australia India institute.

Researcher profile is public:

Supervisor:

Researcher biography:

Associate Professor Adrian Athique is programme leader in Media and Digital Cultures in the School of Communication and Arts. Adrian's research focuses upon the social, economic and cultural implications of digital media technologies. Adrian is also internationally recognised for his work on the evolution of media and digital cultures in Asia and on transnational media reception. Adrian was previously a member of the Centre for Research in Economic Sociology and Innovation at the University of Essex (2008-2010), Chair of the School of Arts and leader of the Creative Technologies programme at the University of Waikato (2010-2015) and principal research fellow at the Institute for Advanced Studies in the Humanities, UQ (2016-2020).

Adrian is currently engaged in three major research projects. He is leading the Digital Transactions in Asia research network in collaborations with colleagues at Nanyang Technological University, RMIT, De La Salle Manila, Monash Malaysia, Concordia University, and IIT Delhi. The digital transactions project focuses upon the transformation of everyday exchanges across the Asian region through the everyday use of Internet technologies, including payment platforms, e commerce, Fintech and social media. Adrian has hosted a series of international conferences, symposia and workshops on this theme since 2017, along with the book Digital Transactions in Asia: Social , Economic and Informational Processes (Routledge 2019), and is currently completing Digital Transactions in India: Platforms, Markets and Users (Australia-India Council Grant Round, DFAT, 2019 - 20). In 2021, the DTA network is hosting research events at St Lucia (July), Singapore (November) and New Delhi (December).

Adrian has worked extensively with colleagues in the School of Communication and Arts on the interdisciplinary research of platform media, having been the joint CI on the Strategic Research Funding Award 2017-2019 Platform Media, Algorithms, Accountability and Media Design. His recent project Platform Economies in Digital India: Assessing Implementation, Impact, Infrastructure and Aptitude was funded by the Government of India under the Scheme for Promotion of Academic Research and Collaboration (SPARC, 2019 - 21). For this project, Adrian built upon his longstanding work with colleagues across India exploring the evolution of the Indian media economy and the use of media technologies for social and economic development. Adrian has published prolifically in this area, with the most recent of his five books on this topic being Platform Capitalism in India (Palgrave, 2020). Using a comparative international lens, Adrian is also the India team leader for the major consortium project 'Global Media and Internet Concentration (SSHRC, 2021-2027).

Adrian is recognised for his longstanding work on the sociology of media audiences and transnational communication, with his book Transnational Audiences: Media Reception on a Global Scale (Polity 2016) adopted for courses across the world. During the course of the COVID pandemic, Adrian has argued forcefully that the evolutionary pathways of digital media systems have critical, and not always positive, effects upon public health communication worldwide. Adrian spoke to this theme at the 2020 SCA webinar forum What can the humanities tell us about COVID-19?, and followed this up with an extraordinary double issue of Media International Australia: Coronavirus, Crisis, and Communication that explored the dynamics of pandemic communication across the world (2020).

At the 2020 webinar forum What can the humanities tell us about COVID-19?, Athique explored how digital technologies have failed to mitigate security, economic, and health disasters.