Researcher biography
I study how people interpret signals in complex systems, with a focus on artificial intelligence, economic behaviour and public understanding of policy. My work examines how AI is reshaping markets, creativity and decision-making, and how consumers respond to pricing and cost-of-living pressures. I also analyse beverage marketing and pricing, using non-alcoholic and alcoholic products as test cases for how companies influence consumer choices.
I draw on experience in industry consulting and entrepreneurship, which informs my applied work on technology, markets and consumer behaviour.