UQ sheds light on campaign spending trends

11 April 2022

The social media spending trends of candidates seeking to secure votes in the upcoming Federal election will be highlighted by a data dashboard created by University of Queensland academics.

Voting at polling booth during election.
Adobe Images.

Experts in political and computer sciences have joined forces to build the UQ Election Ad Data Project to map and analyse data on Facebook election advertising during the 2022 campaign.

Co-lead Dr Glenn Kefford from the School of Political Science and International Studies said the Project would make an important and timely contribution to public debate by tracking the social media spending of not just candidates but those seeking to influence the outcome of the election.

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